The Official Google Blog

Now on iOS: Follow your favorite places on Google Maps (mer., 20 févr. 2019)
Starting this week, you can stay up to date on your favorite places right from the Google Maps app on iOS. Simply search for a place—whether it’s a new restaurant that just opened up in your neighborhood or that must-try bakery across town—and tap the Follow button. You’ll then be able to see important updates from these places in your For you tab so you can quickly learn about upcoming events, offers and more.   igmm_follow And now, places and businesses all over the world can see their followers in the Google My Business app, and actively post helpful information for their followers to see. The Follow button starts rolling out on iOS today.

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App campaigns make their landing: introducing a simpler name for Google’s app ad solution (Wed, 20 Feb 2019)
People reach for their mobile phones throughout the day for help getting things done. And it's often a mobile app that delivers what they need—whether it's a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing app promotion customers. App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Ad Campaign Types Here’s the full list of Google Ads campaign types after the App campaigns name change App campaigns use Google’s machine learning technology to help you find the users that matter most to you, based on your defined business goals—across Google Search, Play, YouTube, and over three million sites and apps—all from one campaign. To date, App campaigns have delivered unprecedented results for the developer community—helping drive more than 17 billion app installs, according to Google Internal data from 2019. We hope this more direct name will help advertisers and developers get started with Google Ads and select the right campaign type for their business goals. You’ll start to see these changes roll out over the next month. We’ll talk more about this change—and other new App ad innovations—at the Game Developers Conference in San Francisco in mid-March. We hope to see you there!

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Using AMP to make display ads safer, faster and better for users (Wed, 20 Feb 2019)
The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expanded serving AMPHTML ads not only to AMP pages, but also to regular web pages. As of January this year, 12% of all display ads served by Google are now AMPHTML ads. All of the code in the AMP repository is open source which is carefully reviewed by the project maintainers before being merged. As a result, ads written in AMP start performant and stay performant. Such a process also drastically reduces the likelihood of AMPHTML ads having code that takes advantage of chipset level vulnerabilities or drain CPU by crypto-mining from users’ devices.  Since AMPHTML ads can be trusted, they can be rendered into a more performant same-origin iframe. This performance boost results in the ad rendering faster on page which translates to higher publisher revenue and better advertiser ROI. AMPHTML Ads Stats Experiment results from GPT.js rendering AMPHTML ads in a same-origin vs cross-origin iframe AMPHTML ads on AMP pages deliver even better ROI An AMPHTML ad delivered to an AMP page has better performance compared to the same ad running on a regular web page. This is due to the inherent design of AMPHTML ads outlined here, giving advertisers better click through rates and viewability. AMP pages have seen steady growth over the past few years and advertisers now have access to well over 1 billion impressions/day worth of premium (from a user experience & ad experience standpoint) inventory. In addition, more than 35 percent of ads served to AMP pages are already AMPHTML ads. Publishers and Advertisers seeing success with AMP pages and AMPHTML ads The news publisher EL PAIS partnered with Volkswagen, one of their advertisers, to run a multivariate A/B test measuring how Volkswagen’s display ads created in AMPHTML vs HTML5 would perform on AMP vs regular pages. Simply moving from a standard HTML page to an AMP page (with the same HTML5 ad) resulted in a 26 percent CTR increase. Moving further to an AMP page with AMPHTML ads resulted in an additional 48 percent CTR increase. AMPHTML Ads Increase in Performance Increase in performance metrics when combining AMP pages with AMPHTML ads You can read the full case study here. Getting started with AMPHTML ads for advertisers AMPHTML ads are a subset of the AMP spec and ships with many good-by-default ads UI components, an analytics measurement framework, a spam detection system, viewability measurement and other building blocks to create a good and measurable ad. We encourage you to read more about the benefits of using AMPHTML ads, but if you want to jump ahead to start creating them, this is a good place to begin. Once you have created the ad, you can choose one of the following options to serve AMPHTML ads: Work with an Authorized Buyer that allows to target just AMP or regular inventory Use Google Ads to target inventory in the Google Display Network Direct buy with publishers using Google Ad Manager [Coming Soon] Display & Video 360 support to deliver AMPHTML ads to AMP pages Google continues to invest in delivering better user ad experiences by increasing the share of AMPHTML ads vs regular ads. Once mobile app support launches in Q2, 2019, advertisers can fully transition to creating a single AMPHTML ad and have it render across all environments and devices. We hope you’ll take full advantage of the performance, security benefits and the increased ROI by choosing to build & serve AMPHTML ads in your next campaign.

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Android Enterprise Recommended expands to include Managed Service Providers (Tue, 19 Feb 2019)
As organizations increasingly turn to Android as their enterprise mobility platform, we want to make sure they can easily identify partners with experts who are best equipped to support them. That’s why we’re expanding the Android Enterprise Recommended program to Managed Service Providers (MSPs) and companies with MSP business units who provision, manage and support millions of devices around the world on behalf of customers. Under the Android Enterprise Recommended program for MSPs, validated partners are trained on the latest best practices from Google to help customers simplify and expand their mobility deployments. We’re pleased to announce that Accenture, Brodos, Cognizant, DXC Technology, Econocom, Honeywell Enterprise, Mobile Mentor, Mobility MEA, Offshore Tech, SCC, SHI, Skywire, Stratix, Tech Data and Vox Mobile have been validated as Android Enterprise Recommended partners. Over time, we plan to add more MSP partners to the program. Android Enterprise Recommended MSPs are required to deliver the following capabilities for customers (the full list of requirements can also be found here): Technical expertise and leadership with dedicated personnel trained by Google on implementing and supporting Android Certified experience with Android Enterprise Recommended Enterprise Mobility Management (EMM) systems A close working relationship with Google with an assigned account manager and access to a 24/7 Google partner escalation desk A commitment to staying current on the latest Android product features and training requirements as part of annual program re-validation When we launched the Android Enterprise Recommended program a year ago, we set out to make it simple for businesses to find Android devices and services that have been validated by Google for meeting elevated enterprise requirements. Since then, we’ve applied this framework to knowledge worker devices, then rugged devices,and—most recently—services with last month’s launch of Android Enterprise Recommended for EMMs. With each step, we’re aiming to give customers more confidence in deploying Android and ensuring their deployment is as consistent and current as possible. Since Android Enterprise Recommended launched, we’ve received great feedback from customers who are putting the program to use. Research firm IDC found that 82 percent of European Android Enterprise Recommended customers said their devices are more secure and more enterprise grade than other devices. We’ll continue to look for ways to expand this program and consistently raise the bar to help customers get more value from their investment in Android.

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Hello, .dev! (Tue, 19 Feb 2019)
Developers, designers, writers and architects: you built the web. You make it possible for the billions of people online today to do what they do. Have you ever tried to register your preferred domain name, only to find out it's not available? Today, Google Registry is announcing .dev, a brand new top-level domain (TLD) that's dedicated to developers and technology. We hope .dev will be a new home for you to build your communities, learn the latest tech and showcase your projects—all with a perfect domain name. Check out what some companies, both big and small, are doing on .dev: Want to build a website? Both GitHub.dev and grow.dev have you covered. Trying to create more inclusive products? Visit accessibility.dev for digital accessibility solutions. Learn about Slack’s helpful tools, libraries, and SDKs at slack.dev. Connect with Women Who Code at women.dev. Who doesn’t want to do more with their time? Jetbrains.dev offers software solutions that make developers more productive. Want to brush up on your skills (or learn new ones)? Check out Codecademy.dev. Learn how to build apps on the Salesforce platform at crm.dev. Interested in learning how to increase the agility and productivity of your data team? Visit dataops.dev. Want to build & deploy serverless apps on a global cloud network? You can do that with Cloudflare at workers.dev. Get a sneak peek of what’s running under the hood of the Niantic Real World Platform at ar.dev. Like our recent launches for .app and .page, this new domain will be secure by default because it requires HTTPS to connect to all .dev websites. This protects people who visit your site against ad malware and tracking injection by internet service providers, and from spying when using open WiFi networks. With every .dev website that’s launched, you help move the web to an HTTPS-everywhere future. Starting today at 8:00 a.m. PT and through February 28, .dev domains are available to register as part of our Early Access Program, where you can secure your desired domains for an additional fee. The fee decreases according to a daily schedule. Beginning on February 28, .dev domains will be available at a base annual price through your registrar of choice. To find out pricing from our participating partners, visit get.dev. Google has already started using .dev for some of our own projects, like web.dev and opensource.dev. Visit get.dev to see what companies like Mozilla, Netflix, Glitch, Stripe, JetBrains and more are doing on .dev and get your own domain through one of our registrar partners. We look forward to seeing what you create on .dev!

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